Antecedents of Plaga Farm Customer Loyalty
نویسندگان
چکیده
The concept of business to (B2B) is a very profitable that often called long-term orientation. For companies run businesses with B2B model, creating loyal customer base not only about retaining customers but also maintaining relationships drive future purchases. This because models have different characteristics where there tend be fewer customers. So, the importance and loyalty for interests. purpose this study was analyze Plaga Farm's antecedents, namely brand image, satisfaction, trust. sample used 201 Farm spread throughout Bali. research instrument uses questionnaires several other data collection methods such as observation, interviews literature. analysis method descriptive inferential Structural Equation Model-Partial Least Square (SEM-PLS). results showed image has positive significant effect on loyalty. satisfaction. trust Satisfaction does plaga farm Trust Customer satisfaction able mediate relationship In model companies, especially those offer fresh products, guarantees products are needed foster trust, can done by thus impacting commitments.
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ژورنال
عنوان ژورنال: Journal of economics, finance and management studies
سال: 2022
ISSN: ['2644-0490', '2644-0504']
DOI: https://doi.org/10.47191/jefms/v5-i8-19